Hearing aid types

From nearly invisible to fully rechargeable, with Bluetooth streaming built in, there is a hearing aid style to suit almost any hearing loss, lifestyle or preference. Custom-made styles are included at no extra charge. Here is how the main types compare.

Evening and weekend appointments  ·  Fitted in clinic, or in your own home
Invisible hearing aids
Custom made, virtually unnoticed
Explore
Rechargeable hearing aids
No fiddly batteries, charge overnight
Explore
Bluetooth hearing aids
Calls, TV and music, streamed
Explore

The six main styles.

Your audiologist will recommend the ones that genuinely suit your hearing loss, your ears and your day to day.

01Receiver-in-canal hearing aid (Oticon Intent)
Receiver-in-canal (RIC) Most popular

The speaker sits in the ear canal itself. Discreet, comfortable, and suits mild to severe hearing loss. The style most people are fitted with.

02Behind-the-ear hearing aid (Oticon miniBTE)
Behind-the-ear (BTE) Most powerful

Sits behind the ear with a tube or wire to the canal. The most powerful and durable option, for mild through profound hearing loss.

03In-the-ear hearing aid (Starkey Omega AI ITE)
In-the-ear (ITE)

Custom-made to fit the outer part of your ear. Easier to handle than smaller styles, with room for more features.

04In-the-canal hearing aid (Phonak Virto)
In-the-canal (ITC)

Custom-made and smaller than ITE, sitting mostly in the ear canal. Suits mild to moderate hearing loss.

05Completely-in-canal hearing aid (Phonak Virto CIC)
Completely-in-canal (CIC)

Sits deep in the ear canal for a discreet, nearly invisible fit. Best suited to mild to moderate hearing loss.

06Invisible-in-canal hearing aid (Phonak Virto Titanium)
Invisible-in-canal (IIC) Most discreet

The smallest custom style available, sitting fully hidden in the ear canal with only a tiny removal thread visible.

Single sided hearing: CROS and BiCROS

For hearing loss in one ear only. A discreet transmitter on the weaker ear sends sound across to your better ear, so conversation on your quiet side is never missed. BiCROS adds amplification when the better ear needs support too.

New for 2026: Oticon Zeal

A new instant-fit in-the-ear option that combines a nearly invisible fit with rechargeable all-day power and Bluetooth streaming, features that until now meant wearing a larger style. Best suited to mild to moderate hearing loss, and can often be fitted on the day. Ask us for a demonstration.

Custom styles are made from an impression of your own ear, taken at your fitting appointment.

Featured types

Three pages worth a closer look

Depending on what matters most to you.

Invisible hearing aids

For anyone who wants their hearing aid to go completely unnoticed. Custom-moulded to your ear, at no extra charge, and we will tell you honestly whether your hearing loss suits one.

Explore invisible →

Rechargeable hearing aids

No more fiddly batteries. Pop them on charge overnight and you are set for the day, with quick top-ups if you forget.

Explore rechargeable →

Bluetooth hearing aids

Stream phone calls, TV and music straight into your hearing aids, and fine-tune them from an app on your phone.

Explore Bluetooth →

Which type is right for you?

There is no single best type. It depends on:

Your hearing loss
Your ear shape
Dexterity and handling
What matters most to you

Your audiologist will talk you through what is genuinely suitable after your free hearing test, rather than steering you toward whatever is easiest to sell.

Book a Free Hearing Test →
Hearing aid style RICHearing aid style BTEHearing aid style ITEHearing aid style ITCHearing aid style CICHearing aid style IIC
RIC

Frequently asked questions.

Receiver-in-canal, or RIC, is currently the most widely worn style, thanks to its balance of discretion, comfort and performance across most levels of hearing loss.

Not always. Very small, deep-canal styles are not suitable for more severe hearing loss. We will confirm what is realistic for you after your hearing test.

No. Custom hearing aids are no extra charge with us. We will advise whether a custom fit is suitable for your hearing loss.

Most current styles offer a rechargeable option, though very small custom styles sometimes still use disposable batteries. We will confirm what is available for the style that suits you.

Yes. We will give you a demo after your hearing test, and you are covered by our 60 day money back guarantee either way.